Are people really confusing Marina and The Diamonds with Florence and The Machine? How the hell is that possible? Aside from similar monikers and Marina being Welsh and Florence English, there’s really nothing strikingly comparable about their sound except maybe their large vocals. Florence is euphoric and lush and Marina is calculated and while textured, a bit more simple in composition. We’re talking dance pop here. However, her lyrics are far deeper and analytical than her sound suggests.

Marina’s debut release The Family Jewels will be out in the states on May 25th. It’s already been well received across the pond and rightly so. It’s a vibrant pop album full of synthetic textures and octave jumping vocals that can be likened to Siouxsie Sioux but barely. What she lacks in musical edge and ability to push into uncharted territory like Sioux, she makes up for with energy and a downright unapologetic tone. Definitely a fun album all around that will surely rocket Miss Diamandis into the indie stratosphere. Looking forward to hearing more from her.

This is a really awesome alternative video for “I Am Not A Robot.” I think it’s better than the original.